1. Invest in a good HD camera. This is very important. There are good HD cameras available for around $250.
2. Audio. This is more important than video. The typical
viewer can stand a lousy video camera but if they can't hear you,
they'll probably click off your video. You can buy an OK microphone for
around 15-30 bucks. However, if you're looking for excellent audio on a
budget, consider investing in a microphone in the $100-$200 range, i.e.
the Rode VideoMic.
3. Lighting. This will improve your video quality by
making your video less noisy. Make sure your room (or wherever you're
filming) is full of lights. For a tutorial on how to get good lighting,
search on YouTube or Google.
4. Make videos that people want to watch. Try to make your content original and funny, as it will help you retain your audience.
5. Jump cuts help, but can draw the viewer away from the video if used too often. Most of the top YouTubers use them. However, if you are going for more of a professional look, try to avoid jump cuts.
6. Make your videos short.
1-3 minutes is good (especially when starting out). Remember that most
people on YouTube get bored fast. If they don't like what they see in
the first 5-10 seconds they'll leave the video, so draw them in fast.
7. Editing. As stated previously, using excess jump cuts
can draw viewers away from your video. Also, the utilization of titles
and cool effects really makes a difference. Don't use too many, though,
or viewers will click off your video. Make sure your editing is nice and
smooth before posting on YouTube.
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